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Your LaCrosse Sporting Goods Store

Serving La Crosse and the surrounding communities since 1990!!! Opened in August of 1990, our Play it Again store is one of the oldest franchises in the Play it Again family.  We have gone thru some changes over the years, like new ownership and new store locations, but one thing that has remained constant is our customers support over the years!

Owners: Nate Shaw and Nick Benz - Manager: Brian Bakker - Crew Members: Abby, Austin, Grant, Matt, Skyller, and Wes. 

Location Info

Our location map
4400 State Road 16 Suite 130
La Crosse, WI 54601
Look for stores with the Gold Standard Seal. They have been recognized for achieving the highest standards in Product, Quality, Operations and Customer Service.
This store accepts gift cards

Store Hours

Mon:10:00 AM - 08:00 PM
Tues:10:00 AM - 08:00 PM
Wed:10:00 AM - 08:00 PM
Thu:10:00 AM - 08:00 PM
Fri:10:00 AM - 08:00 PM
Sat:10:00 AM - 06:00 PM
Sun:11:00 AM - 06:00 PM

Contact Store

608-784-4949
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